Happilo Website Redesign
Happilo asked for a visual refresh, but the real problem was trust. From research and strategy to UI, developer handoff and post-launch analysis.
The Challange
People arrived with intent, but unusual bugs, broken filters, a failing delivery estimator and sold-out dead ends gave them reasons to leave. Of 3,636 who reached checkout, 26 finished.
The Opportunity
Happilo could earn trust at every doubt point: goal-first discovery, proof where people hesitate, a fast mobile experience, and a way back when a product is gone.
Year & Duration
2026 | Feb to Aug (6 mo)
Industry
D2C E-commerce / FMCG (healthy snacking)
My Role
Researcher
UX Strategist
UX Designer
Visual Designer
Design System and Handoff
Tools
Figma
Notion
Shopify
Framer
2025 © Subarshni N. All rights reserved OFC.