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SUBA'S TIMES

SUBA'S TIMES

SUBARSHNI N; PREVIOUSLY INTERNED @HAPPILO.
SUBARSHNI N; PREVIOUSLY INTERNED @HAPPILO.
UX DESIGNER & BRAND STRATEGIST WHO DESIGNS, BUILDS & CARES ABOUT THE BUSINESS. | GRADUATING DECEMBER 2026
UX DESIGNER & BRAND STRATEGIST WHO DESIGNS, BUILDS & CARES ABOUT THE BUSINESS. | GRADUATING DECEMBER 2026
SUKI
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SUKI
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BLOOD, SWEAT AND TEARS

Work you need to see.

Work you need to see.

WORKKKKKKKAHOLIC

WORKKKAHOLIC

WORKKAHOLIC

Issued

2026

Website Redesign

STATUS//LIVE

Driving improvemts to the website shopping experience.

ROLE

UX Designer

DURATION

6 months

Redesigned the end-to-end e-commerce experience across a 347-product Shopify catalogue, rebuilding navigation and discovery to drive findability, faster mobile performance, and more confident purchases.

IMPACT

Mobile performance score 34 to 84.

Yuzzu cans on a yellow checked picnic blanket with lemons

Issued

2026

Website Redesign

Driving improvemts to the website shopping experience.

Website Redesign

,

2026

Yuzzu cans on a yellow checked picnic blanket with lemons

Issued

2026

Website Redesign

STATUS//LIVE

Driving improvemts to the website shopping experience.

ROLE

UX Designer

DURATION

6 months

Redesigned the end-to-end e-commerce experience across a 347-product Shopify catalogue, rebuilding navigation and discovery to drive findability, faster mobile performance, and more confident purchases.

IMPACT

Mobile performance score 34 to 84.

Yuzzu cans on a yellow checked picnic blanket with lemons

Issued

2026

Design + Build

STATUS//LIVE

Anthony Joseph Photography

ROLE

Designer and Developer

DURATION

4 months

For Anthony Joseph, I designed and built a custom photography portfolio, engineering a masonry lightbox that preserves scroll position, so browsing stays seamless on every device and in-app browser.

IMPACT

A stable platform across all browsers, updatable by client.

Slice Club fold-out menus on a bright yellow table

Issued

2026

Design + Build

Anthony Joseph Photography

Design + Build

,

2026

Slice Club fold-out menus on a bright yellow table

Issued

2026

Design + Build

STATUS//LIVE

Anthony Joseph Photography

ROLE

Designer and Developer

DURATION

4 months

For Anthony Joseph, I designed and built a custom photography portfolio, engineering a masonry lightbox that preserves scroll position, so browsing stays seamless on every device and in-app browser.

IMPACT

A stable platform across all browsers, updatable by client.

Slice Club fold-out menus on a bright yellow table

Issued

2026

Speculative Design

STATUS//LIVE

EVOKE: What if Emotion were a Service.

ROLE

Speculative Designer (team of five)

DURATION

3 weeks

Explored a future where emotion is sold as a service, bringing the speculation to life through a card game, infographics, a fake newspaper, and a short film that question what feeling is worth.

Hatch letters, envelopes and a card standing on a pink shelf

Issued

2026

Speculative Design

EVOKE: What if Emotion were a Service.

Speculative Design

,

2026

Hatch letters, envelopes and a card standing on a pink shelf

Issued

2026

Speculative Design

STATUS//LIVE

EVOKE: What if Emotion were a Service.

ROLE

Speculative Designer (team of five)

DURATION

3 weeks

Explored a future where emotion is sold as a service, bringing the speculation to life through a card game, infographics, a fake newspaper, and a short film that question what feeling is worth.

Hatch letters, envelopes and a card standing on a pink shelf

Issued

2025

System Design

STATUS//LIVE

Cirpex: Circular Packaging system

ROLE

UX Researcher

DURATION

6 weeks

India recovers 25 to 30% of its cardboard and imports 2.05M tonnes of waste paper a year to cover the gap. Cirpex turns that leak into a loop: reusable fabric-cardboard boxes, a kabadiwala-powered return network, and a digital layer that makes every return traceable and paid.

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

System Design

Cirpex: Circular Packaging system

System Design

,

2025

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

System Design

STATUS//LIVE

Cirpex: Circular Packaging system

ROLE

UX Researcher

DURATION

6 weeks

India recovers 25 to 30% of its cardboard and imports 2.05M tonnes of waste paper a year to cover the gap. Cirpex turns that leak into a loop: reusable fabric-cardboard boxes, a kabadiwala-powered return network, and a digital layer that makes every return traceable and paid.

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

Interactive Design

STATUS//LIVE

OCO: Responsive Productivity Ecosystem

ROLE

End to End

DURATION

6 weeks

A state-adaptive productivity system that helped students start faster, stay consistent, and reduce burnout by responding to their motivation, stress, and focus levels.

IMPACT

↑ Consistency | ↓ Cognitive friction | Real-time state adaptation.

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

Interactive Design

OCO: Responsive Productivity Ecosystem

Interactive Design

,

2025

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

Interactive Design

STATUS//LIVE

OCO: Responsive Productivity Ecosystem

ROLE

End to End

DURATION

6 weeks

A state-adaptive productivity system that helped students start faster, stay consistent, and reduce burnout by responding to their motivation, stress, and focus levels.

IMPACT

↑ Consistency | ↓ Cognitive friction | Real-time state adaptation.

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

App redesign

STATUS//LIVE

Fanfiction.net redesign

ROLE

UX & UI Designer

DURATION

4 weeks

A mobile-first PWA redesign that closes the gap between FanFiction.net’s overloaded app and outdated web, improving stability, discovery speed, and overall navigation.

IMPACT

↓ Clicks (6 → 2) • ↑ Access speed • ↑ Retention through PWA redesign.

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

App redesign

Fanfiction.net redesign

App redesign

,

2025

Kanda app on a phone squeezed between purple rubber balls

Issued

2025

App redesign

STATUS//LIVE

Fanfiction.net redesign

ROLE

UX & UI Designer

DURATION

4 weeks

A mobile-first PWA redesign that closes the gap between FanFiction.net’s overloaded app and outdated web, improving stability, discovery speed, and overall navigation.

IMPACT

↓ Clicks (6 → 2) • ↑ Access speed • ↑ Retention through PWA redesign.

Kanda app on a phone squeezed between purple rubber balls

Issued

2024

UI & Prototyping

STATUS//LIVE

Stealth Startup | Real Estate based app,web prototyping & UI exploration

ROLE

UX Designer

DURATION

1 month

Worked on an early-stage real estate product, prototyping and interface simplification around property discovery and decision-making for multiple stakeholders.

Kanda app on a phone squeezed between purple rubber balls

Issued

2024

UI & Prototyping

Stealth Startup | Real Estate based app,web prototyping & UI exploration

UI & Prototyping

,

2024

Kanda app on a phone squeezed between purple rubber balls

Issued

2024

UI & Prototyping

STATUS//LIVE

Stealth Startup | Real Estate based app,web prototyping & UI exploration

ROLE

UX Designer

DURATION

1 month

Worked on an early-stage real estate product, prototyping and interface simplification around property discovery and decision-making for multiple stakeholders.

Kanda app on a phone squeezed between purple rubber balls

RECENT ISSUES

Yuzzu cans on a yellow checked picnic blanket with lemons

Driving improvemts to the website shopping experience.

Slice Club fold-out menus on a bright yellow table

Anthony Joseph Photography

Hatch letters, envelopes and a card standing on a pink shelf

EVOKE: What if Emotion were a Service.

Kanda app on a phone squeezed between purple rubber balls

Cirpex: Circular Packaging system

Kanda app on a phone squeezed between purple rubber balls

OCO: Responsive Productivity Ecosystem

Kanda app on a phone squeezed between purple rubber balls

Fanfiction.net redesign

Kanda app on a phone squeezed between purple rubber balls

Stealth Startup | Real Estate based app,web prototyping & UI exploration

CLICK TO SEE

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Take a break

All the things I do

EXTRRAASSS

EXTRRAASSS

EXTTTRASSS

Experinments

Brand & Strategy

EVOKE: What if Emotion were a Service.

CLICK TO READ

How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights

TunedIn:A smart browser extension built to help ADHD minds .

CLICK TO READ

How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights

Experinments

Brand & Strategy

EVOKE: What if Emotion were a Service.

CLICK TO READ

How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights

TunedIn:A smart browser extension built to help ADHD minds .

CLICK TO READ

How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights

GET TO KNOW

A little about Suba

BEHIND THHHEEEEE DESK

BEHIND THE DESK

BEHIND THE DESK

Tuesday, November 3, 2026

A little UX, a little branding, a lot of figuring things out.

Reading · Sunrise on the reaping

Learning · Creative coding, Framer & interaction design Exploring · UX strategy, brand systems & tiny details

Making · A portfolio that feels like me

STATS

3

Years

11+

Clients

∞

Iterations

PEEK

THIS IS SUBA

THIS IS SUBA

Systems-minded, UX designer turning human behaviour into intuitive, scalable experiences.

TAP POLAROID

Experience

Feb 2026 – Aug 2026Bangalore
Happilo InternationalUX & Website Strategy, Design Intern
Led a trust-driven mobile e-commerce redesign. Restructured IA across 200+ SKUs and improved the mobile performance score from 34 to 84.
34 → 86Mobile performance score
Jul 2025 – Jan 2026Chennai · Remote
BrandologyCo-Founder, Creative Lead
Co-founded a creative agency and led UX strategy and brand positioning for 9+ client projects across F&B, HoReCa, and home improvement.
3.3×Digital engagement growth
Apr 2025 – Jul 2025Chennai · On-site
OMW AdvertisingUX & Visual Designer
Designed and developed a 130-page hand-curated agency portfolio and website, strengthening information architecture and visual strategy.
130Portfolio pages
Sep 2024 – Oct 2024US-based · Remote
Surf LocalUI/UX Design Intern
Created mobile and web prototypes, transformed static pages into a scrollable experience, and expanded the design system for consistency.
Web + MobileDesign scope
Sep 2024Bangalore
UX IndiaVolunteer
Supported workshops and conferences for 250+ participants, managing engagement and emceeing to promote UX education.
250+Participants supported
Jan 2023 – Jul 2024MIT ID · Indore
The Weave MagazineContent Designer
Edited 20+ long-form articles and refined content strategy, improving readability and user-centred communication.
20+Articles edited

Take a break

Playground for you

Playground for you

YAAAAAPPP

YAAAAAPPP

EXTTTRASSS

THE YAP YARD ♥
Leave Your Mark ♥
the wall is empty. be the first to adopt a buddy!
THE YAP YARD ♥
LEAVE YOUR MARK HERE
the wall is empty. be the first to adopt a buddy!

2025 © Subarshni N. All rights reserved OFC.

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