Happilo Website Redesign
overview
50,000 people visited.
Only 26 purchased.
“Happilo didn’t have a traffic problem.
It had a trust problem.”
You need
to know
about us!
Brand Overview
India’s Premium healthy snacking brand.
Founded
2016, Bangalore
Founder & CEO
Vikas Nahar
Type
D2C, FMCG
₹280Cr
FY 25
Revenue
20M+
Packs sold annualy
15+
Countries globally
200+
CHANNEL PARTNERS
The brief sounded simple
Revamp the website. Visual refresh.
“
Premium offline perception but poor digital credibility. The website's poor performance is not a marketing problem or a product problem, it's a design and experience problem.
Initial Hypothesis
Strong Offline Trust
Weak Digital Credibility
Friction heavy experience
Conversion issues caused by UX
Market Research
The Current
Market
Key Players
Growing 22% YoY
₹14,000 Cr+
Indian healthy snacking market size
Source: IMARC Group — India Healthy Snacks Market Report
Customers now expect quick discovery, trust-building interfaces, personalized recommendations, and seamless mobile-first flows, especially from premium D2C brands.
We looked into our
competitors
Best D2C + UX benchmark — clean
site, working filters, strong product
discovery and compare tools
Best trust + mass conversion
benchmark — deep nutrition info,
back-in-stock, wide SKU range
Best premium + gifting benchmark
— elevated brand feel, gifting UX,
sticky CTA, subscription
And their websites
Feature
Farmley
Nutraj
Rostaa
Happilo
Working Filters
✓
✓
✓
✓
Back-in-Stock Alerts
✕
✕
✓
✕
Order in Bulk
✕
✓
✕
✕
Product Reviews Visible
✓
✓
✓
✓
Working Estimate Shipping
✕
✓
✓
✕
Nutrition Depth
✓
✓
✕
✓
Repeat Purchase Feature
✕
✓
✕
✓
Mobile-Optimized UX
✓
✓
✓
✕
Feature Score
4/8
7/8
5/8
4/8
No brand fully optimizes mobile conversion UX (sticky CTA + alerts), representing a clear opportunity.
Happilo's Positioning
Standard
Premium
Best Digital Experience
Poor Digital Experience
Standard · Good Digital
Premium · Good Digital
Standard · Poor Digital
Premium · Poor Digital
Farmley
Best D2C + UX
Nutraj
Best Trust + Mass CR
Rostaa
Best Premium + Gifting
Happilo (target)
Premium · Best Digital
Redesign →
⚠️
Happilo (now)
3/8 features · 0% CR
Where Users Drop Off
Funnel Extracted from Shopify’s Dashboard.
A year of data. The same wall, every time.
87.5% leave. Every time. Checkout reach +82% YoY. Completions -68%. More intent. Zero conversion.
SHOPIFY ANALYTICS
That's 29,797 people who wanted to buy, and a website that stopped every single one of them.
Traffic &
Performance
They search first. They don't browse.
Attention Grabbers
Price & Discount Badge
Free Delivery Badge
"Best Seller" Label
Star Rating Visible on Tile
87%
Have abandoned a session
73%
Switch apps immediately
OOS on any platform = lost sale, not a deferred one.
Platform comparison
87%
always compare prices across platforms before buying a premium product. Parity across Zepto, Blinkit & Instamart is essential.
So what for Happilo → OOS experiences and price gaps are the two fastest ways to permanently lose the loyalty window. Having back-in-stock alerts and delivery consistency will rotect it.
So what for Happilo → OOS experiences and price gaps are the two fastest ways to permanently lose the loyalty window. The redesign's back-in-stock alerts and delivery consistency protect it.
1
Attractive discount or offer on the product
2
"Frequently bought together" recommendation
3
Seeing it while scrolling search results
4
Low price that makes it feel risk-free
5
Recommendation at the cart page
73%
Add items to hit free delivery threshold
"Almost always" — the single highest-agreement finding in the entire survey.
Engage with cart cross-sell rails
73%
"Occasionally" — not high intent but consistently present across
segments.
What triggers unplanned adds to cart?