SYSTEMS
Creamy Texture
Hello, I'm suba
EXPERIENCE
I Make things
BETTER
INTUITIVE
HUMAN
BETTER
BETTER
INTUITIVE
HUMAN
BETTER
THE UX DESIGNER WAY
Work you need to see.
Case FILE NO. 1
WEBSITE DESIGN 2026
Happilo Website Redesign
VIEW PROJECT
ROLE
UX Researcher & Designer
DURATION
4 months
PLATFORM
Shopify (e-com)
TOOLS
Figma, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
A UX overhaul of Happilo’s Shopify storefront across a 347-SKU catalog. Mobile performance score up from 34 to 86. Task completion up went up significantly. Product discovery made better.
VISUALS
Description
Case FILE NO. 1
WEBSITE DESIGN 2026
Happilo Website Redesign
VIEW PROJECT
ROLE
UX Researcher & Designer
DURATION
4 months
PLATFORM
Shopify (e-com)
TOOLS
Figma, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
A UX overhaul of Happilo’s Shopify storefront across a 347-SKU catalog. Mobile performance score up from 34 to 86. Task completion up went up significantly. Product discovery made better.
VISUALS
Description
Anthony Joseph
Case FILE NO. 2
WEBSITE DESIGN / DEVELOPMENT
Anthony Joseph Photography Website
VIEW PROJECT
ROLE
UX/UI Designer & Frontend Developer
DURATION
4 months
PLATFORM
Shopify (e-commerce website)
TOOLS
Figma, Style Dictionary, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
A photographer who didn’t want a photographer’s template. Built from scratch: masonry lightbox, scroll position that survives navigation, filtering without page reloads.
VISUALS
Description
Anthony Joseph
Case FILE NO. 2
WEBSITE DESIGN / DEVELOPMENT
Anthony Joseph Photography Website
VIEW PROJECT
ROLE
UX/UI Designer & Frontend Developer
DURATION
4 months
PLATFORM
Shopify (e-commerce website)
TOOLS
Figma, Style Dictionary, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
A photographer who didn’t want a photographer’s template. Built from scratch: masonry lightbox, scroll position that survives navigation, filtering without page reloads.
VISUALS
Description
Anthony Joseph
Case FILE NO. 2
WEBSITE DESIGN / DEVELOPMENT
Anthony Joseph Photography Website
VIEW PROJECT
ROLE
UX/UI Designer & Frontend Developer
DURATION
4 months
PLATFORM
Shopify (e-commerce website)
TOOLS
Figma, Style Dictionary, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
A photographer who didn’t want a photographer’s template. Built from scratch: masonry lightbox, scroll position that survives navigation, filtering without page reloads.
VISUALS
Description
Anthony Joseph
Case FILE NO. 4
SPECULATIVE DESIGN 2025
EVOKE
VIEW PROJECT
ROLE
Exhibition experience design, Game design
DURATION
4 months
PLATFORM
Figma, Illustrator, Claude
TOOLS
Figma, Style Dictionary, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
2222. Emotions are licensed, not free, and an E-Chip decides what you feel and when. Built as an exhibition: a black market of “Emotects,” a tabloid, a card game, a short film. If feeling is metered, what’s left of you?
VISUALS
Description
Anthony Joseph
Case FILE NO. 4
SPECULATIVE DESIGN 2025
EVOKE
VIEW PROJECT
ROLE
Exhibition experience design, Game design
DURATION
4 months
PLATFORM
Figma, Illustrator, Claude
TOOLS
Figma, Style Dictionary, Framer, Magnific
TEAM
Solo
WHAT'S THE SCENE?
2222. Emotions are licensed, not free, and an E-Chip decides what you feel and when. Built as an exhibition: a black market of “Emotects,” a tabloid, a card game, a short film. If feeling is metered, what’s left of you?
VISUALS
Description
All the things i do
AI Experinments
Brand & Strategy
How Delivery Hero
streamlines
marketing
reporting across
all their brands
with Clarisights
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
How Delivery Hero
streamlines
marketing
reporting across
all their brands
with Clarisights
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
AI Experinments
Brand & Strategy
How Delivery Hero
streamlines
marketing
reporting across
all their brands
with Clarisights
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
How Delivery Hero
streamlines
marketing
reporting across
all their brands
with Clarisights
CLICK TO READ
How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights
A little about Suba!
Love great design or good coffee? Let’s chat about your brand’s next chapter!
I turn confusing experiences into simple, human ones.
